Our Verdict
AWeber has been around since 1998 and has outlasted dozens of competitors. That longevity reflects two things: reliable deliverability and genuinely good customer support. The platform isn’t the most feature-rich option at this price – MailerLite and Brevo offer more for less. But AWeber’s 365-day affiliate cookie is extraordinary and reflects a company confident in its long sales cycle. For small businesses that prioritize reliability and support over cutting-edge features, it’s a solid choice.
Who AWeber Is Best For
- Small businesses that prioritize deliverability and phone support over feature depth
- Businesses with slower sales cycles where a 365-day affiliate cookie matters
- Users who want a platform that's been around long enough to be trusted
- Anyone transitioning from a legacy list management approach to modern email marketing
Who Should Look Elsewhere
- Businesses that need sophisticated automation - ActiveCampaign or Drip go deeper
- Cost-sensitive businesses - MailerLite or Brevo offer more features at lower price
- E-commerce brands - Klaviyo's store integration is purpose-built for that use case
- Teams that need modern visual campaign builders with up-to-date template libraries
Features Breakdown
Email Campaigns & Autoresponders
AWeber’s autoresponder feature – time-based email sequences triggered by signup – was one of the original selling points when the platform launched. It remains reliable and straightforward. The drag-and-drop email builder has been updated with modern templates, though the library is smaller than Mailchimp or Brevo. AI-assisted subject line suggestions are included on paid plans.
Automation
AWeber’s Campaign builder handles behavior-based automations: trigger sequences based on email opens, link clicks, and tag additions. Plus plan unlocks unlimited automation series. The builder is functional without being as sophisticated as ActiveCampaign – conditional branching options are more limited. For businesses with straightforward automation needs, it covers the basics well.
Landing Pages
AWeber includes a landing page builder with templates designed for email list growth. Pages are hosted on AWeber’s domain or a custom domain. Free plan includes 1 landing page; Lite includes 3; Plus unlocks unlimited. The builder is simpler than Unbounce or Leadpages but sufficient for basic opt-in and lead capture pages.
Sales Tracking & E-Commerce
AWeber’s Plus plan includes sales tracking to connect email conversions to purchases from Shopify, WooCommerce, and PayPal. You can see which campaigns and automations generate revenue, not just clicks. This basic revenue attribution is useful for demonstrating email ROI internally, even if it’s less sophisticated than Klaviyo’s e-commerce tracking.
AWeber Pricing (Verified Apr-26)
Prices verified Apr-26. Always confirm on the vendor's site before purchasing.
| Plan | Type | Starting Price | Key Features |
|---|---|---|---|
| Free | Forever Free | $0 | 500 subscribers, 3,000 emails/mo, 1 landing page, basic automation |
| Lite | Entry Paid | $12.50/mo | Unlimited emails, 3 automation series, 3 landing pages, remove AWeber branding |
| Plus | Full Features | $20/mo | Unlimited automation, sales tracking, advanced reporting, priority support |
| Unlimited | High Volume | $899/mo | Unlimited subscribers, all Plus features, dedicated account manager |
What We Like
- Excellent customer support - phone support available on all plans
- Strong deliverability track record built over 25+ years
- Free plan is a genuine starting point with 500 subscribers
- 365-day affiliate cookie - the longest in email marketing
- Reliable and stable platform without frequent disruptive changes
- Good integration with WordPress, Shopify, and PayPal
Watch Out For
- Feature set lags behind competitors at comparable price points
- Template library feels dated compared to newer platforms
- Automation builder is less sophisticated than ActiveCampaign or Drip
- Interface has improved but still feels less modern than MailerLite or Brevo
- No multi-list segmentation - each list is separate
⚠ Before You Buy — Know This
- AWeber's pricing scales by subscriber count. The rates above are entry-level - check aweber.com for your specific list size before committing.
- Phone support is available on all plans, including free. This is genuinely unusual in email marketing and valuable if you prefer talking through problems.
- The 365-day affiliate cookie is the longest in the industry for a mainstream email platform. If you're building an affiliate review site, AWeber conversions can take months to close.
- AWeber acquired Curated in 2023, adding a newsletter curation feature. If you run a digest-style newsletter aggregating third-party content, this built-in feature may be relevant.
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