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Best CRM Software

Independent reviews, honest scores, and expert comparisons.

LAX
Laxis
AI meeting assistant built for revenue teams.
7.9/10
Laxis is an AI meeting assistant built for sales teams. Great transcription and CRM sync, but limited outside the sales…
HS
HubSpot
CRM, Marketing & Sales Platform
7.9/10
HubSpot is our top pick for growing SMBs that want CRM, email marketing, and sales tools without the integration headache.
PD
Pipedrive
Sales CRM & Pipeline Management
7.9/10
Pipedrive is the sales CRM built for salespeople rather than administrators. Best-in-class visual pipeline management for B2B teams that run…
Top Pick
CL
Close CRM
Sales CRM for Inside Sales Teams
7.9/10
Close is the sales CRM built for inside sales teams. Built-in calling, SMS, and email sequencing mean your reps don't…
Best for Inside Sales
FS
Freshsales
Sales CRM by Freshworks
7.8/10
Freshsales is the CRM from Freshworks that combines pipeline management, built-in phone, AI scoring, and email sequences at a price…
Best Freshworks CRM
CP
Copper CRM
CRM for Google Workspace
7.8/10
Copper is the CRM built inside Google Workspace. If your team lives in Gmail and Google Calendar, Copper eliminates data…
Best Google Workspace CRM
CC
Capsule CRM
Simple CRM for Small Business
7.7/10
Capsule CRM is the lightweight contact and pipeline manager that small businesses actually stick with. Simple enough to set up…
Simplest CRM
KP
Keap
CRM & Marketing Automation
7.2/10
Keap (formerly Infusionsoft) is the CRM and marketing automation platform for small businesses that want to automate their entire customer…
Best SMB Automation
BG
Bigin by Zoho
Simple Pipeline CRM for Small Business
7.7/10
Bigin is Zoho's lightweight CRM for very small businesses. It strips Zoho CRM down to pipeline essentials - and at…
Most Affordable Pipeline CRM
AG
Agile CRM
All-in-One CRM for Small Business
7.6/10
Agile CRM packs CRM, marketing automation, and help desk into one free-to-start platform for small businesses. The free plan supports…
Best Free All-in-One CRM