Our Verdict
GetResponse covers more ground than most email platforms at this price: email marketing, automation, landing pages, sales funnels, and built-in webinar hosting. That makes it genuinely interesting for businesses that run webinars as part of their marketing or sales process. The automation builder is solid without being as sophisticated as ActiveCampaign. The 33% recurring commission with a 120-day cookie is one of the best affiliate structures in the email marketing category.
Who GetResponse Is Best For
- Businesses that use webinars as a primary lead generation or sales tool and need tight email follow-up automation built in
- Coaches and course creators who want email marketing, landing pages, and webinar hosting managed from a single dashboard
- Early-stage startups and solopreneurs who want a capable free plan with a clear upgrade path as their list grows
- Marketing teams that need visual sales funnel builders integrated directly into their email and automation workflows
- Affiliate marketers and agencies attracted by GetResponse's 33% recurring commission and 120-day attribution window
Who Should Look Elsewhere
- Pure email automation - ActiveCampaign is more powerful at comparable pricing
- E-commerce brands needing deep Shopify integration - Klaviyo is the better fit
- Businesses that need a full CRM - HubSpot covers more ground
- Large teams with complex automation workflows - ActiveCampaign or Braze go deeper
Features Breakdown
Email Marketing & Automation
GetResponse’s email builder offers a solid library of templates and a drag-and-drop editor. Autoresponders handle time-based sequences; the automation builder handles behavior-based flows. Trigger options include email opens, link clicks, purchases, and form submissions. The automation builder isn’t as sophisticated as ActiveCampaign but covers most SMB use cases well.
Webinars
Built-in webinar hosting is GetResponse’s clearest differentiator. You can host live and on-demand webinars with 100-500 attendees depending on plan, share your screen, use whiteboards, and run polls. Registration pages and follow-up email sequences connect directly to your contact list. Eliminating a separate webinar tool saves $50-$100/mo for businesses that run them regularly.
Landing Pages & Funnels
GetResponse includes a landing page builder with 100+ templates and a conversion funnel builder that sequences pages – opt-in, sales, upsell, thank you – into a flow. Both are available from the free plan (1 landing page) and expand on paid tiers. The funnel builder is simpler than ClickFunnels but sufficient for straightforward lead generation and product sales flows.
E-Commerce Tools
The E-Commerce Marketing plan adds Shopify, WooCommerce, and Magento integrations with abandoned cart recovery, promo code generation, and product recommendations in emails. Revenue tracking connects purchases to email campaigns. It’s a lighter e-commerce feature set than Klaviyo but may be sufficient for stores that primarily need cart recovery automation alongside their existing email marketing.
GetResponse Pricing (Verified Apr-26)
Prices verified Apr-26. Always confirm on the vendor's site before purchasing.
| Plan | Type | Starting Price | Key Features |
|---|---|---|---|
| Free | Forever Free | $0 | 500 contacts, 1 landing page, email marketing, website builder |
| Email Marketing | Starter | $15/mo | 1,000 contacts, unlimited emails, autoresponders, basic segmentation |
| Marketing Automation | Growth | $49/mo | Advanced automation, webinars (100 attendees), scoring, sales funnels |
| E-Commerce Marketing | E-Commerce | $97/mo | E-commerce tools, promo codes, abandoned cart, 300 webinar attendees |
What We Like
- Built-in webinar hosting - no Zoom or Demio subscription needed
- Comprehensive free plan with 500 contacts and landing pages
- Email and automation, landing pages, and sales funnels in one tool
- 33% recurring affiliate commission with 120-day cookie - among the best in category
- Good deliverability record
- Website builder included at no extra cost
Watch Out For
- Webinar features require Marketing Automation plan ($49/mo) or higher
- Automation is less powerful than ActiveCampaign at comparable pricing
- Interface feels dated in places compared to newer competitors
- E-commerce features are limited compared to Klaviyo
- Customer support quality has been inconsistent
Frequently Asked Questions
Before You Buy — Know This
- The free plan caps you at 500 contacts. If you have a larger list, you'll need to move to Email Marketing ($15/mo) immediately - plan for it.
- Webinars are one of GetResponse's strongest differentiators, but they're locked behind the Marketing Automation plan. If webinars are your primary use case, start on that tier.
- Pricing scales with contact count. Check getresponse.com for your list size - pricing listed above is for up to 1,000 contacts.
- The 120-day affiliate cookie is unusually long. Sales cycles for email marketing tools can be weeks - the extended window captures more conversions than most competitors offer.