Our Verdict
Moosend is a credible Mailchimp alternative that undercuts it on price while matching or exceeding it on automation depth. The Pro plan at $9/mo for 500 subscribers includes full automation workflows, landing pages, and transactional email – features that require higher tiers on Mailchimp. The affiliate program is one of the best-structured in email marketing: 30% recurring commission for the lifetime of the referred customer, with a 90-day cookie to capture longer decision cycles. For affiliate publishers looking to diversify beyond Mailchimp referrals, Moosend is worth a dedicated page.
Who Moosend Is Best For
- Small businesses switching from Mailchimp who want deeper automation at a meaningfully lower monthly price point
- E-commerce brands needing behavioral triggered sequences and cart abandonment flows without paying Klaviyo-level pricing
- Affiliate publishers who want strong recurring commissions with Moosend's 30% lifetime structure and 90-day cookie window
- Marketing teams that need landing pages and automation workflows included in the base plan without paying for separate add-ons
- Budget-conscious SaaS founders who want subscriber segmentation and drip sequences without enterprise-tier complexity or cost
Who Should Look Elsewhere
- Businesses that need the widest integration ecosystem - Mailchimp's 300+ native integrations lead this category
- E-commerce brands requiring deep Shopify analytics and revenue attribution - Klaviyo is purpose-built
- Teams that need phone support - Moosend's support is primarily chat and email
- Enterprise teams with dedicated IP and advanced compliance requirements - Moosend+ covers these but is custom-priced
Features Breakdown
Email Campaigns
Moosend’s email editor is drag-and-drop with a solid template library. The template collection includes designs for e-commerce, events, newsletters, and promotions. A/B testing covers subject lines, sender names, and email content. Countdown timer blocks add urgency to limited-time offers. Campaign analytics report on opens, clicks, bounces, and unsubscribes with real-time updates.
Automation Workflows
Moosend’s visual automation builder handles triggered sequences based on subscriber actions – email opens, clicks, website visits, and purchase events from connected e-commerce stores. Conditional branching routes subscribers to different paths based on behavior. Automation templates for welcome series, cart abandonment, re-engagement, and birthday campaigns reduce setup time. The depth competes with what Mailchimp charges significantly more for.
Landing Pages & Forms
Landing page and subscription form builders are included in all plans. Landing pages use the same drag-and-drop editor as emails. Forms embed on websites as inline, pop-up, or floating bar formats. Lead scoring assigns points based on subscriber behavior – pages visited, emails opened, links clicked – enabling segmentation by engagement level. All form submissions sync directly to subscriber lists and trigger automation workflows.
E-Commerce Integration
Moosend connects to Shopify, WooCommerce, and PrestaShop to pull purchase data for segmentation and triggered sequences. Abandoned cart automation sends timed follow-up emails when customers leave products in their cart. Product recommendation blocks pull live inventory data into email content. Revenue reporting tracks purchase conversions attributed to email campaigns. The e-commerce depth is competitive with Omnisend at a lower price point.
Moosend Pricing (Verified June 2026)
Prices verified June 2026. Always confirm on the vendor's site before purchasing.
| Plan | Type | Starting Price | Key Features |
|---|---|---|---|
| Free | Trial | $0 | 30-day trial, unlimited emails, automation workflows, landing pages, subscription forms |
| Pro | Standard | $9/mo | 500 subscribers, unlimited emails, full automation, landing pages, SMTP server, 5 seats |
| Moosend+ | Custom | Custom | Custom subscriber count, dedicated IP, account manager, priority support, SSO |
| Pro pricing scales with subscriber count - check moosend.com for your list size |
What We Like
- Strong automation at $9/mo - workflow builder includes behavioral triggers and conditional logic
- Landing pages and subscription forms included in all plans - no extra cost
- Transactional email via SMTP included on Pro - useful for e-commerce and SaaS
- 30% recurring lifetime affiliate commission with 90-day cookie - exceptional economics
- Real-time analytics and heatmap reporting on email clicks
- Countdown timers in emails for urgency-driven campaigns
Watch Out For
- Smaller brand recognition than Mailchimp or ActiveCampaign - fewer community resources
- Integration library smaller than major competitors
- No forever free plan - 30-day trial only
- Customer support via chat and email only - no phone support
- Advanced reporting less deep than ActiveCampaign or Klaviyo
Frequently Asked Questions
Before You Buy — Know This
- Moosend's 30-day trial gives full Pro access with unlimited emails. Use real campaigns and automation workflows during the trial to evaluate whether the platform fits your workflow.
- Pro pricing scales by subscriber count. The $9/mo rate is for 500 subscribers. Check moosend.com for your actual list size before comparing cost against MailerLite or Brevo.
- Transactional email (order confirmations, password resets) is included via SMTP on Pro - reducing the need for a separate SendGrid or Postmark account for basic transactional sends.
- The 30% lifetime recurring affiliate commission is among the best in email marketing. On a referred $9/mo Pro plan, that's $2.70/mo indefinitely - small per referral but meaningful at volume.
Learn More and Try Out Moosend
Get started with Moosend today — plans to fit every budget.
Sign Up Here →