Our Verdict
Omnisend is a credible Klaviyo alternative for e-commerce stores that want email and SMS automation at a lower price. The Shopify and WooCommerce integrations pull in product, order, and customer data. Pre-built automation workflows for abandoned cart, welcome series, and post-purchase sequences are solid. Where Klaviyo has an edge is in data depth and revenue attribution reporting. Where Omnisend wins is value – particularly on the Pro plan where SMS credits are included.
Who Omnisend Is Best For
- Shopify and WooCommerce stores wanting email and SMS for less than Klaviyo
- E-commerce brands that want omnichannel automation - email, SMS, and push - without enterprise pricing
- Growing stores that want pre-built automation workflows they can deploy quickly
- Businesses that want SMS included in their email plan rather than priced separately
Who Should Look Elsewhere
- High-revenue Shopify stores where Klaviyo's data depth and attribution justify the cost
- Non-e-commerce businesses - Omnisend's value is specific to store integrations
- Businesses that need deep behavioral automation - ActiveCampaign goes further
- Very large stores sending millions of emails - pricing becomes less competitive at scale
Features Breakdown
E-Commerce Integrations
Omnisend integrates natively with Shopify, WooCommerce, BigCommerce, Magento, and PrestaShop. The integration pulls in real-time order data, product catalog, and customer purchase history. This data powers segmentation – you can target first-time buyers differently from repeat customers or customers who haven’t purchased in 90 days. Product recommendation blocks pull live inventory into emails automatically.
Automation Workflows
Pre-built automation templates cover the core e-commerce sequences: welcome series, abandoned cart, browse abandonment, post-purchase follow-up, and win-back. Each can be customized – add SMS steps, adjust timing, add conditional splits. The workflow builder is visual and the templates significantly reduce setup time compared to building from scratch. Most automation is available from Standard plan.
SMS & Push Marketing
Omnisend’s SMS is built into the same workflow engine as email – you can sequence an email, wait 4 hours, send an SMS if no conversion, then a push notification if still no response. All three channels are coordinated from one automation builder. SMS compliance (opt-in, opt-out) is managed automatically. Pro plan includes monthly SMS credits.
Segmentation
Omnisend’s segmentation engine uses purchase history, browsing behavior, campaign engagement, and customer profile data. Pre-built segments for e-commerce use cases – VIP customers, at-risk customers, frequent buyers – are available out of the box. Custom segments can combine any available data points. Segments update automatically as customer behavior changes.
Omnisend Pricing (Verified Apr-26)
Prices verified Apr-26. Always confirm on the vendor's site before purchasing.
| Plan | Type | Starting Price | Key Features |
|---|---|---|---|
| Free | Forever Free | $0 | 250 contacts, 500 emails/mo, 60 SMS, signup forms, reports |
| Standard | Growing Store | $16/mo | 500 contacts, 6,000 emails/mo, automation, segmentation, 24/7 chat support |
| Pro | Scale | $59/mo | 2,500+ contacts, unlimited emails, free SMS credits, advanced reporting |
| Pricing scales by contact count - check omnisend.com for your store size |
What We Like
- Strong Shopify and WooCommerce integrations with product and order data
- Email + SMS + push notifications from one platform
- Pre-built automation workflows for core e-commerce use cases
- Pro plan includes free SMS credits alongside email
- 24/7 customer support on all paid plans
- Competitive pricing vs. Klaviyo for comparable e-commerce functionality
Watch Out For
- Revenue attribution reporting is less detailed than Klaviyo
- SMS is priced separately - budget both email and SMS volumes
- Template library is smaller than some competitors
- Analytics depth doesn't match Klaviyo for data-driven stores
- Free plan contact and send limits are quite restricted
⚠ Before You Buy — Know This
- Omnisend pricing scales by contact count. The rates above are for 500 contacts. Check omnisend.com for your store's actual list size - the difference between tiers can be significant.
- SMS credits on the Pro plan are genuinely included, not a bait-and-switch. But additional SMS beyond your credit allowance is billed separately. Estimate your monthly SMS volume before committing.
- The 14-day trial on paid plans gives full access to automation and segmentation. Use it to test the abandoned cart flow against your actual store data.
- Omnisend and Klaviyo are the two most-compared e-commerce email tools. If you're deciding between them, the key question is: do you need Klaviyo's predictive analytics and CLV modeling, or does Omnisend's automation cover your actual use cases?
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