Our Verdict
SendPulse’s value proposition is channel breadth: email, SMS, web push notifications, chatbots (WhatsApp, Telegram, Facebook Messenger), and transactional email from one account. For businesses that want to coordinate outreach across multiple channels without subscribing to four separate tools, that breadth at $8-10.50/mo is genuinely compelling. The 35% recurring affiliate commission-one of the highest in this category-with a 90-day cookie makes it notable for affiliate publishers. Individual channels aren’t as deep as dedicated tools (Klaviyo for email, Tidio for chat), but the multichannel combination at this price is hard to match.
Who SendPulse Is Best For
- Small businesses and startups that want email, SMS, web push, and chatbots unified under one affordable account without juggling multiple tools
- Eastern European and LATAM businesses that benefit from SendPulse's strong regional infrastructure, localized support, and competitive regional pricing
- Marketing teams building WhatsApp or Telegram chatbot workflows alongside email sequences who need both channels managed in a single platform
- Affiliate publishers in the email marketing niche where SendPulse's 35% recurring commission and 90-day cookie window deliver exceptional long-term revenue
- Ecommerce brands sending high volumes of transactional emails who need reliable delivery combined with multichannel remarketing from one dashboard
Who Should Look Elsewhere
- Teams that need best-in-class depth in any single channel - Klaviyo for email, Tidio for chat
- Businesses that need deep e-commerce integration - Klaviyo or Omnisend are purpose-built
- Teams wanting the most polished interface - SendPulse's UI is functional but less refined
- Businesses with large SMS volumes - dedicated SMS platforms may offer better carrier coverage
Features Breakdown
Email Marketing
SendPulse’s email marketing covers drag-and-drop campaign creation, automation workflows, A/B testing, and segmentation based on subscriber behavior and custom fields. The automation builder creates cross-channel sequences – an email followed by a web push notification if no open, then an SMS follow-up. Deliverability infrastructure includes dedicated IP options on Pro. The email feature set is solid and competitive with Brevo and MailerLite.
Chatbot Builder
SendPulse’s chatbot builder creates automated conversation flows for WhatsApp, Telegram, and Facebook Messenger without code. Trigger flows from keywords, button clicks, or menu selections. Chatbots handle FAQs, lead qualification, appointment booking, and order updates. Flows connect to SendPulse contacts, updating subscriber records with chatbot interaction data. For businesses that want bot-assisted customer communication on messaging apps, having this built into an email platform is convenient.
Web Push Notifications
SendPulse Web Push sends browser notifications to website visitors who have opted in – reaching them even when they’re not on your site. Push notifications deliver cart abandonment reminders, new post alerts, and promotional announcements. Click-through rates on web push typically exceed email for time-sensitive messages. The push notification tool is available on the free plan with up to 10,000 subscribers across 3 projects.
Transactional Email
SendPulse SMTP allows sending transactional emails (order confirmations, password resets, account notifications) through the same account as marketing campaigns. Dedicated IP addresses improve transactional deliverability. Templates for common transactional scenarios are available. For e-commerce and SaaS businesses that need reliable transactional delivery alongside marketing, consolidating both in SendPulse eliminates the need for a separate Postmark or Mailjet account.
SendPulse Pricing (Verified Apr-26)
Prices verified Apr-26. Always confirm on the vendor's site before purchasing.
| Plan | Type | Starting Price | Key Features |
|---|---|---|---|
| Free | Starter | $0 | 500 subscribers, 15,000 emails/mo, 1 chatbot, 3 web push projects, basic automation |
| Standard | $8/mo | Unlimited emails, advanced automation, A/B testing, custom branding | |
| Pro | Full Platform | $10.50/mo | Unlimited subscribers, all channels, dedicated IP, priority support |
| Enterprise | Custom | Custom | Custom volume, dedicated infrastructure, SLA, personal account manager |
What We Like
- Email, SMS, web push, chatbots, and transactional email from one account
- Free plan with 15,000 emails/mo to 500 subscribers - genuinely useful
- WhatsApp, Telegram, and Facebook Messenger chatbot builder included
- 35% recurring affiliate commission with 90-day cookie - top-tier affiliate economics
- Transactional email via SMTP on paid plans - no separate account needed
- Automation builder handles cross-channel sequences
Watch Out For
- Each channel is good but not best-in-class individually
- Interface is less polished than MailerLite or Flodesk
- Customer support quality varies - live chat can be slow on free plan
- Chatbot builder has a learning curve compared to dedicated chatbot tools
- Less community documentation in English than US-headquartered competitors
Frequently Asked Questions
Before You Buy — Know This
- SendPulse's free plan covers 500 subscribers, 15,000 email sends/mo, and basic automation - genuinely functional for a small list. The paid plan jump to unlimited is modest at $8/mo for Standard.
- If chatbots are part of your evaluation, specify which platform: WhatsApp, Telegram, and Facebook Messenger bots are all supported. Instagram and TikTok are expanding - check current platform support at sendpulse.com.
- The 35% lifetime recurring commission means a referred Standard plan at $8/mo generates $2.80/mo indefinitely per referral. High-volume affiliate publishers find the 90-day cookie especially valuable for longer consideration cycles.
- SendPulse is headquartered in Ukraine. The platform is fully operational and globally available, but factor vendor location into your business continuity evaluation if this is a consideration.