Best Marketing Automation Software
Independent reviews, honest scores, and expert comparisons.
SAP Marketing Cloud
Enterprise Marketing for SAP Organizations
7.3/10
SAP Marketing Cloud is the enterprise marketing platform for SAP-invested organizations - connecting marketing automation to SAP ERP, CRM, and…
SAP Ecosystem Marketing Standard
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Pardot (Marketing Cloud Account Engagement)
Salesforce B2B Marketing Automation
7.2/10
Pardot is Salesforce's B2B marketing automation platform - now called Marketing Cloud Account Engagement. The standard for Salesforce-native B2B marketing…
Best Salesforce MA Integration
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Salesforce Marketing Cloud
Enterprise B2C Marketing Platform
7.8/10
Salesforce Marketing Cloud is the enterprise B2C marketing platform - multi-channel journey orchestration, data management, and AI-powered personalization at the…
Enterprise B2C Marketing Standard
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Oracle Eloqua
Enterprise B2B Marketing Automation
7.5/10
Oracle Eloqua is the enterprise B2B marketing automation platform - deep lead management, campaign orchestration, and closed-loop revenue attribution for…
Enterprise B2B MA Legacy Standard
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Iterable
Cross-Channel Marketing Platform
7.9/10
Iterable is the cross-channel marketing platform for growth and consumer brands - orchestrating personalized email, SMS, push, and in-app campaigns…
Best Mid-Market Cross-Channel MA
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