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Lead Scoring Software

Software brands that include Lead Scoring as a key feature.

APO
Apollo.io
Find, contact, and close more deals faster.
8.1/10
Apollo.io packs a 275M+ contact database, email sequencing, and dialer into one platform. Best sales intelligence tool under $100/mo.
Best Value
HS
HubSpot
CRM, Marketing & Sales Platform
7.9/10
HubSpot is our top pick for growing SMBs that want CRM, email marketing, and sales tools without the integration headache.
AC
ActiveCampaign
Email Marketing & Automation
8.1/10
ActiveCampaign is the automation-first email platform for businesses that want behavior-triggered sequences, not just broadcast emails.
FS
Freshsales
Sales CRM by Freshworks
7.8/10
Freshsales is the CRM from Freshworks that combines pipeline management, built-in phone, AI scoring, and email sequences at a price…
Best Freshworks CRM
ZC
Zoho CRM
CRM for Every Business Size
8.1/10
Zoho CRM is the most feature-complete CRM available under $30 per user. It covers pipelines, automation, AI scoring, and multi-channel…
Best Value CRM
KP
Keap
CRM & Marketing Automation
7.2/10
Keap (formerly Infusionsoft) is the CRM and marketing automation platform for small businesses that want to automate their entire customer…
Best SMB Automation
AG
Agile CRM
All-in-One CRM for Small Business
7.6/10
Agile CRM packs CRM, marketing automation, and help desk into one free-to-start platform for small businesses. The free plan supports…
Best Free All-in-One CRM
OP
Ontraport
CRM & Marketing Automation Platform
7.5/10
Ontraport is the all-in-one CRM and marketing automation platform for small businesses that have outgrown MailChimp but don't need enterprise…
Best Service Business CRM+MA
SF
Salesforce
The World's #1 CRM Platform
7.8/10
Salesforce is the world's largest CRM platform. Built for enterprise sales teams with complex deals, large territories, and deep customization…
Enterprise CRM Standard
MK
Marketo
Enterprise Marketing Automation by Adobe
7.6/10
Marketo Engage is Adobe's enterprise marketing automation platform. The standard for large B2B marketing teams running complex multi-touch campaigns, ABM,…
Enterprise MA Standard