Best Marketing Automation Software
Independent reviews, honest scores, and expert comparisons.
HighLevel
All-in-One Agency Marketing Platform
8/10
GoHighLevel is the all-in-one marketing platform built for agencies - white-label CRM, funnel builder, email, SMS, scheduling, and reputation management…
Best Value
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Customer.io
Behavioral Messaging Platform
7.9/10
Customer.io is the behavioral messaging platform for product and data teams. It sends the right message to the right user…
Best for SaaS Messaging
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Keap
CRM & Marketing Automation
7.2/10
Keap (formerly Infusionsoft) is the CRM and marketing automation platform for small businesses that want to automate their entire customer…
Best SMB Automation
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Typeform
Conversational Forms & Surveys
8.6/10
Typeform creates conversational forms and surveys that people actually complete. The one-question-at-a-time format dramatically improves completion rates versus traditional multi-field…
Best Form Design
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Zapier
Workflow Automation Without Code
8.9/10
Zapier connects your apps and automates workflows between them - no code required. If two software tools need to talk…
Integration Category Standard
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SendPulse
Multichannel Marketing Platform
7.8/10
SendPulse is the multichannel marketing platform that covers email, SMS, web push, chatbots, and transactional email from one account. One…
Best Multichannel Value
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Ontraport
CRM & Marketing Automation Platform
7.5/10
Ontraport is the all-in-one CRM and marketing automation platform for small businesses that have outgrown MailChimp but don't need enterprise…
Best Service Business CRM+MA
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Encharge
Marketing Automation for SaaS
7.7/10
Encharge is the marketing automation platform for SaaS companies that want behavior-based email without Customer.io's complexity or ActiveCampaign's price at…
Best SaaS Email Automation
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Wishpond
Marketing Platform for Contests & Lead Gen
7.3/10
Wishpond is the marketing platform for contests, landing pages, popups, and email automation - uniquely strong for social promotions and…
Best for Contests & Giveaways
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Ortto
Marketing Automation & Analytics
7.7/10
Ortto (formerly Autopilot) is the marketing automation and analytics platform that connects customer data, journey automation, and analytics in a…
Best Unified Marketing Platform
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