Best Marketing Automation Software
Independent reviews, honest scores, and expert comparisons.
Zapier
Workflow Automation Without Code
8.9/10
Zapier connects your apps and automates workflows between them - no code required. If two software tools need to talk…
Integration Category Standard
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SendPulse
Multichannel Marketing Platform
7.8/10
SendPulse is the multichannel marketing platform that covers email, SMS, web push, chatbots, and transactional email from one account. One…
Best Multichannel Value
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Wishpond
Marketing Platform for Contests & Lead Gen
7.3/10
Wishpond is the marketing platform for contests, landing pages, popups, and email automation - uniquely strong for social promotions and…
Best for Contests & Giveaways
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Ortto
Marketing Automation & Analytics
7.7/10
Ortto (formerly Autopilot) is the marketing automation and analytics platform that connects customer data, journey automation, and analytics in a…
Best Unified Marketing Platform
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Marketo
Enterprise Marketing Automation by Adobe
7.6/10
Marketo Engage is Adobe's enterprise marketing automation platform. The standard for large B2B marketing teams running complex multi-touch campaigns, ABM,…
Enterprise MA Standard
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Drift
Conversational Marketing for B2B
7.7/10
Drift is the conversational marketing platform for B2B companies that want to replace contact forms with real-time chat, AI-powered qualification,…
Best B2B Conversational Marketing
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Braze
Customer Engagement Platform
8/10
Braze is the enterprise customer engagement platform for consumer apps and high-growth businesses. Real-time multi-channel messaging - push, email, SMS,…
Enterprise Customer Engagement
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Creatio
No-Code CRM & Process Automation
7.7/10
Creatio is the no-code CRM and process automation platform for mid-market teams. Build custom workflows, apps, and CRM processes visually…
Best No-Code CRM Builder
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SharpSpring
Marketing Automation for Agencies
7.4/10
SharpSpring is the marketing automation platform built for agencies that want to white-label and resell CRM, email, and behavioral automation…
Best Agency Resell MA Platform
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Pardot (Marketing Cloud Account Engagement)
Salesforce B2B Marketing Automation
7.2/10
Pardot is Salesforce's B2B marketing automation platform - now called Marketing Cloud Account Engagement. The standard for Salesforce-native B2B marketing…
Best Salesforce MA Integration
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