Best Marketing Automation Software
Independent reviews, honest scores, and expert comparisons.
Marketo
Enterprise Marketing Automation by Adobe
7.6/10
Marketo Engage is Adobe's enterprise marketing automation platform. The standard for large B2B marketing teams running complex multi-touch campaigns, ABM,…
Enterprise MA Standard
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Drift
Conversational Marketing for B2B
7.7/10
Drift is the conversational marketing platform for B2B companies that want to replace contact forms with real-time chat, AI-powered qualification,…
Best B2B Conversational Marketing
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Braze
Customer Engagement Platform
8/10
Braze is the enterprise customer engagement platform for consumer apps and high-growth businesses. Real-time multi-channel messaging - push, email, SMS,…
Enterprise Customer Engagement
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Creatio
No-Code CRM & Process Automation
7.7/10
Creatio is the no-code CRM and process automation platform for mid-market teams. Build custom workflows, apps, and CRM processes visually…
Best No-Code CRM Builder
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SharpSpring
Marketing Automation for Agencies
7.4/10
SharpSpring is the marketing automation platform built for agencies that want to white-label and resell CRM, email, and behavioral automation…
Best Agency Resell MA Platform
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Pardot (Marketing Cloud Account Engagement)
Salesforce B2B Marketing Automation
7.2/10
Pardot is Salesforce's B2B marketing automation platform - now called Marketing Cloud Account Engagement. The standard for Salesforce-native B2B marketing…
Best Salesforce MA Integration
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Salesforce Marketing Cloud
Enterprise B2C Marketing Platform
7.8/10
Salesforce Marketing Cloud is the enterprise B2C marketing platform - multi-channel journey orchestration, data management, and AI-powered personalization at the…
Enterprise B2C Marketing Standard
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Oracle Eloqua
Enterprise B2B Marketing Automation
7.5/10
Oracle Eloqua is the enterprise B2B marketing automation platform - deep lead management, campaign orchestration, and closed-loop revenue attribution for…
Enterprise B2B MA Legacy Standard
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Iterable
Cross-Channel Marketing Platform
7.9/10
Iterable is the cross-channel marketing platform for growth and consumer brands - orchestrating personalized email, SMS, push, and in-app campaigns…
Best Mid-Market Cross-Channel MA
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Emarsys (SAP)
Omnichannel Customer Engagement Platform
7.5/10
Emarsys is the AI-driven omnichannel marketing platform for retail and e-commerce enterprises - now part of SAP. Personalization at scale,…
Enterprise Retail Marketing Standard
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